Brands keep communication free for life.
Purple is how AgeWell keeps AAC communication free, forever. Companies underwrite the real-world product tiles people already need to be understood — the way they fund any corporate-responsibility commitment. It is sponsorship, not advertising. Families never pay. A person's voice is never for sale. And we'll show you exactly how it works.
Sponsorship, not advertising.
An ad puts the brand's words in your mouth. Purple does the opposite. A tile only ever says the thing the person wants to say — a real product they recognize. A brand can sponsor that real-world tile. It can never write a single word the person speaks.
What Purple will never do
- Put a slogan, jingle, or line of ad copy into a person's mouth. A tile speaks what the user means — never what a brand wants to sell.
- Collect, profile, target, or sell user data. There is no behavioral tracking in the communication runtime. None.
- Aim a starting tile at an individual using their data or history. Defaults are contextual to the board and the same for everyone — never personalized to a person.
- Sell placement on a school, clinic, or civic board. Those settings get the real licensed images kids need as accommodations — but no brand can ever pay its way onto them.
What sponsorship actually is
- A company underwrites the cost of a real-world product tile — like product placement in a film. Everyone sees the same shelf; no one is profiled.
- It's a CSR commitment: corporate dollars that keep communication free for the disability community, in schools, hospitals, and homes.
- It licenses the real product image — so a recognizable, real-world item can finally appear on the board (more on that below).
- Every tile stays fully editable. The user, family, and SLP can change, remove, or replace anything, any time.
Real products help people be understood.
For decades, AAC has been stuck with clip art and stick figures — because you legally can't show a real product without permission. So a person points at a generic cartoon and hopes the world fills in the blank.
When a brand sponsors a tile, it licenses the real product image. That makes Purple the bridge that finally brings photorealistic, real-world products onto the board. The person points at the actual item they'll see on the shelf — easier to recognize, easier to learn, easier to carry into the real store.
The sponsorship isn't a tax on the user. It's an upgrade for them — and it's what keeps the whole thing free.
Illustrative. Real sponsor products appear only under signed, brand-safety-reviewed agreements.
Three funders. Zero from the family.
No single funder can hold communication hostage — and the person who uses it is never one of them.
Brands
Underwrite real-world product images as a corporate-responsibility commitment — and become part of how a child, a stroke survivor, or a family finally gets understood. The goodwill is real, and it's earned, not bought.
Institutions
Schools, hospitals, and agencies underwrite wide free deployment and the clinical tools — IEP tracking, rostering, admin — their teams need. On their boards, placement runs as accommodation only: the real licensed images kids need, never a slot a brand can buy.
Foundations
Sustainability grants keep it free for life. "Funded so it's free forever" is exactly what grant committees exist to fund — and it backstops the mission beyond any single sponsor.
Transparency you can hold us to.
These aren't marketing lines. They're the rules that keep Purple ethical — published so anyone can check our work.
Images, never slogans
A tile names a product the person wants. It never speaks ad copy. The brand never authors a word the user says.
Contextual, never behavioral
Placement matches the board category — a food board shows food. It is never matched to a person. No profile, no history, no targeting.
Zero user data, ever
Like a movie, everyone sees the same scene and no one is watched. There are no tracking pixels in the communication runtime.
A starting point, never a cage
A board can ship with sponsor-supported starting tiles matched to its topic — the same for everyone, never targeted. Change, remove, or replace any of them in a tap.
Real images in schools — never paid placement
School, clinic, and civic boards show real, licensed product images as the communication referents kids need. The images are an accommodation; the placement is never sold in those settings.
Brands pay so families never do
Sponsors and institutions fund the work. A person who needs to be heard is never the product — and never gets a bill.
Built so your legal team says yes.
Everything that makes this the right thing to do is also what keeps your brand safe. Six guarantees — the kind that go in a contract, not a slide.
Your name on the help, never on the word
A child gets a real product image so they can be understood. You're credited where funders are honored — never stamped on the tile they press. The word is theirs; the gift is yours.
Fund only the products you're proud of
You choose which of your products appear. Nothing you wouldn't stand behind ever lands on a board — the list is yours to approve, and yours to pull.
A wall around the data — in writing
Zero user data, contractually, independently audited. No pixel, no SDK, no profiling, COPPA-clean by design. Not a promise in a deck — a binding term.
The community holds the kill-switch
A disability-led advisory board reviews the program and can stop it. We're building that governance now — because the people this serves should be the ones who vouch for it, or end it.
Funding, not a campaign
This runs as mission funding — no impression counts, no targeting KPIs, no media-value metric. If anyone ever calls it advertising, that's not what it is, and contractually not what it is.
One headline, and it's a good one
"This brand helped people be understood." That's the only story here — and it's the true one. The day it ever reads otherwise, the exit is yours, on your terms.
Be the brand that helped them say it themselves.
Picture it. A child opens their board to ask for breakfast, and the tile they press is real — a product they'd recognize on any shelf. They're understood. The moment is theirs. And quietly, you made it possible. You didn't run an ad. You gave a kid the word.
The families who live this remember, for the rest of their lives, exactly who showed up for them — not as a metric, as people. This is the rare thing in your job that's simply, unambiguously the right call.
We're not looking for a logo to paste on a cause page. We're looking for a partner who wants this as much as we do. If that's you — we want you in.
Let's build something you'll be proud of for fifty yearsMeet your CSR mission by keeping communication free.
Underwrite real-world communication for the disability community — measurable impact, real brand-safety review, and the goodwill of every family you help. No data deals. No targeting. Just a company that helped people be heard.